Client Success Case Study January 2025
Client: Inspire Smiles Dental
Website: InspireSmilesSD.com
Industry: Dental & Healthcare
Location: San Diego, CA
Overview
Inspire Smiles Dental is a high-quality dental practice in San Diego focused on delivering exceptional patient care. Despite their outstanding service, their online visibility was not reflecting their expertise. They were struggling with low search rankings, appearing on the third page of Google for crucial keywords related to their services. This meant fewer website visits, less engagement, and ultimately, missed opportunities for new patients.
Qontent Agency stepped in with a data-driven SEO strategy to improve Inspire Smiles Dental’s Google Local Search and Overall Search rankings. In just six weeks, we helped them climb from the third page of Google to the #2 overall ranking for competitive local search terms. And now ranks on page one of Google for 165 different search terms!
Challenges
Low Local Search Visibility – Inspire Smiles Dental was buried in local search results, making it difficult for potential patients to find them.
Poor Keyword Rankings – The website ranked on page three for essential keywords, leading to minimal organic traffic.
Limited On-Page SEO Optimization – While the site had great content, it lacked structured optimization for search engine performance.
Lack of Backlinks and Authority – The site needed an improved backlink profile to boost credibility in Google’s eyes.
Qontent Agency’s SEO Strategy
1. Comprehensive Website & SEO Audit
We conducted a full audit of Inspire Smiles Dental’s website, identifying technical SEO issues, content gaps, and ranking bottlenecks. This included:
Page speed optimization
Mobile usability enhancements
Schema markup implementation for local SEO
2. Keyword Strategy & Content Optimization
We performed in-depth keyword research and strategically optimized key pages for high-intent search queries such as:
"Best Dentist in San Diego"
"Cosmetic Dentistry San Diego"
"Emergency Dental Care Near Me"
We revised page titles, meta descriptions, and headings while improving internal linking to boost topical authority.
3. Google My Business (GMB) Optimization
To improve local search rankings, we:
Fully optimized Inspire Smiles Dental’s Google My Business profile
Added relevant services, descriptions, and high-quality images
Encouraged patient reviews with an engagement strategy
Posted regular updates and offers through Google Posts
4. Local Citations & NAP Consistency
Ensuring Inspire Smiles Dental’s Name, Address, and Phone (NAP) details were consistent across directories (Yelp, Healthgrades, Facebook, and local business listings) played a crucial role in improving local rankings.
5. Technical SEO & UX Enhancements
Implemented structured data markup to enhance rich results
Improved Core Web Vitals scores to boost page experience
Fixed broken links and eliminated duplicate content issues
Results: 6 Weeks to Page One
Within just two months, Qontent Agency’s SEO strategy led to remarkable improvements:
Google Local Search Ranking: Improved from Page 3 to #2 overall for key local searches
Overall Search Ranking: Moved from Page 3 to #2 for competitive dental-related terms
Website Traffic: Organic traffic increased by 217% within the campaign period
Google My Business Engagement: Increased GMB views by 340% and actions (clicks, calls, directions) by 170%
Backlink Growth: Acquired 40+ high-quality backlinks from relevant websites
Conversion Rate Boost: More appointment bookings and new patient inquiries
SEO Cost Savings: What This Means for Inspire Smiles Dental
By achieving these top search rankings organically, Inspire Smiles Dental is saving significantly on paid Google Ads. The average cost-per-click (CPC) for competitive dental-related keywords ranges from $5 to $15 per click. With 165 search terms ranking on the first page of Google, Inspire Smiles Dental is avoiding the need to pay for these clicks.
Estimated monthly savings: $10,000+ in Google Ads costs
Estimated annual savings: $120,000+
Instead of continuously spending thousands on paid advertising, Inspire Smiles Dental now benefits from sustainable, high-value organic traffic—leading to a higher return on investment and long-term growth.
Conclusion
Inspire Smiles Dental’s transformation from third-page obscurity to a top search performer showcases the power of a well-executed SEO strategy. By optimizing their website, enhancing local search visibility, and leveraging high-quality backlinks, Qontent Agency helped them dominate their local market.
Want to achieve similar results for your business? Contact Qontent Agency today to supercharge your search rankings and drive real business growth!
We will do the same for you!